The Calling for Microsoft Teams specialization exists to validate partners who can carry that responsibility. It confirms proven expertise in designing, implementing, and operating enterprise-grade calling environments.
As Harold Speeks, CEO of Purple, explains, "this specialization helps Purple clearly distinguish itself in the Dutch market when it comes to calling via Microsoft Teams. Not as a marketing label, but as a quality certificate that reflects craftsmanship and mastery. We do not see this specialization as recognition. We see it as accountability. What we design, deliver, and operate must perform consistently, under real-world conditions, every day."
Calling is not just another workload
Calling is often grouped with collaboration tooling. In practice, that framing leads to problems.
Communication sits at the center of how organizations function. Customers reach out, partners align, suppliers coordinate, teams depend on each other. When calling is unreliable, the impact is immediate and visible. Service slows down, trust erodes, and workarounds appear.
That is why calling cannot be treated as a simple configuration or a one-time project. It has to be designed and managed as a service. Reliable, resilient, and supported long after go-live.
In reality, many Teams Calling projects struggle for the same reason. The focus is on activation, not ownership. Users are migrated, numbers are assigned, and the project is considered done. What often follows is unclear responsibility for availability, change, adoption, and operational quality.
Enterprise calling does not end at go-live. It requires continuous attention and experience. Not because the technology is fragile, but because expectations are high and the margin for error is small.
Empower people to connect
Communication matters more than ever. Organizations operate in an environment where speed, reachability, and consistency directly influence customer experience, service quality, and satisfaction.
Providing high-quality communication is therefore not just an IT concern. It plays a defining role in how people experience an organization, both internally and externally. When communication works naturally and predictably, people can focus on their work instead of the tools they use.
That is what Empower people to connect means at Purple. We remove friction. We design for reliability. We make communication dependable, so technology supports people instead of getting in the way.
What Microsoft validation means for customers
The Calling for Microsoft Teams specialization helps customers identify partners with demonstrated expertise in Teams Phone and cloud telephony.
Microsoft only awards this specialization to partners who can show real-world success, certified voice specialists, and operational maturity. For customers, this provides clarity. It reduces risk and ensures that calling on Teams is treated with the seriousness it deserves.
As Harold Speeks explains: "the specialization gives customers a concrete way to select a partner with the specific expertise required for business-critical calling, rather than relying on broad claims or assumptions."
A baseline, not a milestone
For Purple, renewing this specialization is not a milestone to celebrate and move past. It is a baseline we commit to uphold.
We do this in close collaboration with Microsoft, and together with our customers. Because when communication works as it should, people connect more easily, service improves, and organizations move forward with confidence.
This makes one thing clear: Teams Calling is not something you simply bring live. It is something you take ownership of, with a partner who is accountable for it.
Want to understand what accountable Teams Calling looks like in practice? Let’s talk.